Multi-award winning, Janice B Gordon is the author of Business Evolution: Creating Growth in a Rapidly Changing World, endorsed by Lara Morgan, founder of Pacific Direct and Company Shortcut. Business Evolution is part memoir, part insight and part practical application, of guiding business development principles. Business Evolution is for established business owners, CEO and entrepreneurs.
Janice shares her business ideas in Business Evolution through the ‘Essential 4Ps’ strategies:
What I love about Business Evolution is the rarity and refreshing experience of not being harassed by business speaks: Janice’s words are simple and meaningful, and support her own ‘customer experience’ ideals. Many of the most engaging parts of this book are centred on ‘examples and her own experiences’, which supports her teachings.
Janice cuts through the clutter and noise with her ‘Essential 4Ps, making it easy to create growth in your business. A must read for anyone wanting to gain clarity and focus on the modern day business essentials.
I do worry about how to keep my business truly relevant for tomorrow’s customers. Other times I just get a little lost, a little tentative and unsure what I need to do to grow my many business interests. I now have a solution to my problem. It is this superb book, Business Evolution, by the entrepreneurial and inspirational Janice Gordon. Janice is also about happiness and because this special woman puts her own life and business story on the line the reader is able to empathise with her teaching. I’ve learned so much and now feel very positive about my own business future – you will too. I will constantly review what I’ve learned about Personality, Purpose, Pleasure and Process whenever I get stuck again. This book has given me, even at my advanced age, the confidence to grow.
The author clearly has experience and knowledge which she shares through illuminating stories, theory and practice. What’s great is that you can put the ideas and insight straight into practice.
Janice has brought her Essential 4P’s process to life in this book. Sharing her insights into what it takes to make a successful business today, she has drawn on her diverse experiences and personal stories. Business Evolution makes a fascinating read.