All Posts by Janice B Gordon

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How Does Customer and Employee Experience Change the Leadership Conversation?

This time last week, I was introducing speakers and fielding questions in the Future Leadership track of the UNLEASH conference and expo in Paris. I was also speaking to close out the Leadership track of presentations. My presentation focused less on Developing 4th Industrial Age Decision-Makers to create outcomes while dealing with VUCA: the volatility, […]

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Takeaways from Professional Speaking Association Inspire Conference

I did think four years ago with what I experience of the conference then, that I did not belong in this Speaking Association, however, Barnaby Wynter told me to stick with it. You have got to keep going to become a part of something. Inspire 2019 was my 4th Professional Speaking Association (PSA) conference, and […]

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Information is NOT Power Janice B Gordon source toscana 2415126-1920

Why You Need to Know in B2B Sales – Information is NOT Knowledge

Information is not knowledge, to make a decision you do not need more information, you need more knowledge and insight. But where does this come from? Information is abundant; what there is a shortage of is insight. What has changed in recent years is not the selling process, but rather the buying process is more demanding […]

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This One Strategy Builds Your Brand Awareness

I am often asked by sales professional and subject matter experts “how do you build your profiles and visibility with your target audience?” First, you must have a profile of a credible expert with differentiated value to share. Then get engagement on social media platforms, as this is the quickest way to build your personal […]

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Social Selling Janice B Gordon pic source rawpixel.com

Why Sales Professional Must Utilize Social Selling Techniques

The internet has changed the way we all buy products and services, and this is no different in the B2B sales environment. No longer are we willing to be interrupted with sales with adverts, cold calling or cold emails, the buyer now has a glut of readily available information literally at their fingertips. Sales and […]

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Janice B Gordon Adapt or Die Sales Process

What Buyers Want from Your Sales Process

When I worked as a financial consultant selling investments and insurance to Companies and individuals, I was taught a linear sales process: Prospecting Building rapport. Qualifying if B2B using BANT framework. Presenting a solution or B2B presenting value. Address objections. Closing the deal and the next step. Onboarding and follow-up. Sales is no longer a […]

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What’s The Transformational Relationship Between Buyer and Seller?

I recently spoke to a group of Speaker’s, CEOs and Sellers and asked, “how many loves to sell and think they are a skilled salesperson?” Shockingly, only 10% of the room put their hand up.  Given that selling is fundamental to business growth, then this is an issue. The reasons that many Speaker’s, CEOs and […]

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Janice B Gordon Modern Sales Leadership

5 Attributes of Empowering Sales Leader

When I was a sales rep there seemed only one sales playbook. Having worked in financial service, in the 1990s, I came from the traditional sink-or-swim sales environment. We got given leads, we did cold calling (this was a time when you could), and I typically hit quota 60% of the time. Industry average! Many years […]

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Scale your Sales System Janice B Gordon

8 Steps to Full Proof Resilience and Scale Your Sales

It is said if there is one characteristic that every successful salesperson needs to survive and thrive; it is resilience. Resilience is more than a personality trait. It is also a fundamental principle of effective organisational leadership. Moreover, in the current volatile economic climate, resilience can mean the difference between corporate survival, success and failure. […]

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Strong Emotional Relationship - Janice B Gordon

Stronger Emotional Relationships Create Higher Lifetime Value & Revenues

The strength of the relationships with your most valued customers enables you to predict and to sustain the performance of your business. Statistics from Gartner Group reveal that 80% of a company’s future revenue will come from just 20% of its existing customers. Customer retention costs are much lower than acquisition costs and retaining customers contributes to […]

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