The Blog
It is said if there is one characteristic that every successful salesperson needs to survive and […]
The strength of the relationships with your most valued customers enables you to predict and to […]
B2B buyers are no longer conditioned to wait. What has changed? Faster beats better or cheaper. The expectations buyers gain from their personal experience of B2C purchases on a platform like Amazon and eBay, inform their B2B purchasing expectations. No longer are B2B buyers willing to wait days for a response to an enquiry.
72% of consumers say they would prefer to connect with brands and businesses across multiple channels. Companies must take a step outside the traditional sales and marketing funnels towards an integrated approach. Capturing interest and conducting conversations on multiple channels that sales reps can further engage and accelerate the relationship forward.
Buyers are savvier than ever and able to cherry pick companies, brands, products and services from among the many global competitors vying for their custom. Salespeople have to their super-powers and not their kryptonite. One super-power is understanding how you come across to potential buyers and existing customers. Another is being able to adapt to your buyers and customers preference and remain authentic!
Today, social (that’s networks, platforms, selling) is a critical part of any sales process. I know it’s another thing to do, however, your buyers are already doing it. If your sales team have the wrong attitude towards what is a present day essential go-to-market strategy, then you have already lost the sale.
The Military enters new markets first on social before they step foot on the ground (my source is Timothy Hughes). Do you think your first point of contact with an unfamiliar connection should be through social engagement? If the Special Air Service (SAS) is engaging on LinkedIn, so should you be?