Category Archives for "Connected Economy"

How AI and AR will augment B2B Sales - Janice B Gordon

Why B2B Buyers Must Experience AI and AR Sales Solutions Processes

B2B buyers are no longer conditioned to wait. What has changed? Faster beats better or cheaper. The expectations buyers gain from their personal experience of B2C purchases on a platform like Amazon and eBay, inform their B2B purchasing expectations. No longer are B2B buyers willing to wait days for a response to an enquiry.

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Integrated Relationship Building - Janice B Gordon Scale Your Sales

11 Compelling Reasons to Build on Multichannel B2B Relationships Connected Global Economy

72% of consumers say they would prefer to connect with brands and businesses across multiple channels. Companies must take a step outside the traditional sales and marketing funnels towards an integrated approach. Capturing interest and conducting conversations on multiple channels that sales reps can further engage and accelerate the relationship forward.

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