Today, social (that’s networks, platforms, selling) is a critical part of any sales process. I know it’s another thing to do, however, your buyers are already doing it. Critically, if you are not:
- Engaging on social you are not on the radar.
- On your buyer’s social radar, you will not be on their short list.
- On their short list you will not secure a meeting to discuss their needs, let alone get invited to pitch.
If your sales team have the wrong attitude towards what is a present-day essential go-to-market strategy, then you have already lost the sale.
Zig Ziglar says, “Your Attitude determines your altitude” Zig Ziglar
Mindset is a way of thinking, while attitude is the demonstration of your mindset, Psychologists define attitudes ‘as a learned tendency to evaluate things in a certain way’.
It takes a special breed of person to be prolific in sales. Mindset and attitude are the crucial contributors to sales success.
However, if we are all honest, success has traditionally breed ‘egos with attitude’, however, past victories are no longer an indication of future success, especially as the technology is fast to evolve and salespeople are often (caught with their pants down) slow to respond.
Do Not Become a Sales Dinosaur!
For the 10 Ways the Company Mindset Stops Salespeople from Maintaining a Positive Mental Attitude