Posts in B2B Buyers

Janice B Gordon Why You Need to Know in B2B Sales
Information is not knowledge, to make a decision you do not need more information, you need […]
Janice B Gordon What Buyers Want from Your Sales Process
When I worked as a financial consultant selling investments and insurance to Companies and individuals, I […]
Janice B Gordon What’s The Transformational Relationship Between Buyer and Seller
I recently spoke to a group of Speaker’s, CEOs and Sellers and asked, “how many love […]
Janice B Gordon AI AR Sales Solutions Processes
B2B buyers are no longer conditioned to wait. What has changed? Faster beats better or cheaper. The expectations buyers gain from their personal experience of B2C purchases on a platform like Amazon and eBay, inform their B2B purchasing expectations. No longer are B2B buyers willing to wait days for a response to an enquiry.