Posts in Buyer experience
Information is not knowledge, to make a decision you do not need more information, you need […]
When I worked as a financial consultant selling investments and insurance to Companies and individuals, I […]
I recently spoke to a group of Speaker’s, CEOs and Sellers and asked, “how many love […]
B2B buyers are no longer conditioned to wait. What has changed? Faster beats better or cheaper. The expectations buyers gain from their personal experience of B2C purchases on a platform like Amazon and eBay, inform their B2B purchasing expectations. No longer are B2B buyers willing to wait days for a response to an enquiry.