Buyers are savvier than ever and able to cherry pick companies, brands, products and services from among the many global competitors vying for their custom. Salespeople have to their super-powers and not their kryptonite. One super-power is understanding how you come across to potential buyers and existing customers. Another is being able to adapt to your buyers and customers preference and remain authentic!
Today, social (that’s networks, platforms, selling) is a critical part of any sales process. I know it’s another thing to do, however, your buyers are already doing it. If your sales team have the wrong attitude towards what is a present day essential go-to-market strategy, then you have already lost the sale.