Janice B Gordon - The Customer Growth Expert

Seeing my words influence salespeople to grow in confidence and change behaviours; getting the exact results they want is energising.  There is nothing more rewarding than feeling the energy in a packed room, drawing out the engagement, creating an authentic connection with the audience and delivering insightful takeaways, so they get astonishing sales results."

Janice B Gordon - The Customer Growth Expert Keynote Speaker

Janice B Gordon in Africolette at the Savoy London
Daniel Hutchingson

​It was the energy that Janice injected into the room...

that made such a impact on all of the delegates learning experiences. I encountered Janice’s skills on the Key Account Management training programmes.

When Janice arrived, the delegates were at the end of an intense week. Being able to energise was crucial to bringing the delegates on-board to the techniques. Janice’s ability to carry people with her was critical to the sales teams learning outcomes.

Daniel Hutchinson -Learning Solutions Sales Director, Cambridge University Press 2015

Janice's Background

Being the only black family in a village in Leicestershire in the 70s, her teachers didn’t have high aspirations for Janice.  They advised her to become a nurse, like her Mum, or a cook. Worse still, they told her she wasn’t intelligent enough to do A-Levels.

This inspired the 15-year-old Janice to develop a healthy disrespect for authority; she simply didn’t believe it was the truth. She went on to do her A-levels anyway, and then a degree, and to top it all, an Executive MBA at the Cranfield School of Management. 

Janice B Gordon Strategic Accounts Sales Speaker
Peter Jones and Janice B Gordon Sage Business Influencer

She’s worked with and in different cultures as a sales rep. She knows what it takes to be successful in sales because she’s done it!  Janice worked for ten years in the financial services sector and she sold designs in the US and Europe. 

Janice worked in Botswana and Southern Africa as a project manager and as an innovation and customer experience consultant. She helped grow a construction company from £1 million to £4 million revenue. Janice has both business-to-consumer and business-to-business sales experience. In 2006 Janice ran her own restaurant and bar, growing it from scratch to a hugely successful multi-award-winning business.

In 2013, Janice became a Visiting Fellow at Cranfield School of Management and helped increase revenue for many of their clients. For one client, this meant an increase in revenue of 100% to $12 million in only nine months, using strategic account management strategies.

Janice has published over 400,000 words of insightful content, conducted business research, created and delivered 100's of bespoke masterclass and presentations across three continents. This experience has led Janice to create the Scale Your Sales system, which she delivers to some of the world’s leading businesses.  

Janice B Gordon Strategic Account Sales Speaker at Cranfield SOM
Testimonial from Maureen Dickie

​As soon as Janice spoke I felt inspired

Janice speaks from the heart with great warmth and engagement, connecting to her audience with ease. I was particularly impressed when I heard she was speaking with 24 hours’ notice (having stepped in for another TEDx speaker who was unable to attend)  Janice has incredible natural flair and flexibility!

Maureen Dickie  Coach and TEDx speaker 2016

Need a Customer Growth Keynote Speaker who?

...Energises and focuses your salespeople,  increasing the lifetime value of strategic accounts?

...Isn’t your standard male and pale speaker, but someone who boldly demonstrates your commitment to creating a diverse corporate culture?  

...Doesn’t spew out the same old sales rhetoric that you’ve heard for the last 20 years?

...Challenges your audience without undermining their experience?

...Provokes your salespeople into achieving targets they didn’t think were possible through key account-based sales?

...Provides a versatile toolkit that your salespeople love to work with; delivering brilliant sales results?

...Improves motivation and productivity, so each salesperson exceeds their targets?

…Delivers a unique system of Attraction and relationship building through Engagement, Education and Elevation strategies?

...Helps your sales team to connect the dots; providing innovative solutions which previously eluded them?

...Empowers your sales team to attract decision makers; shortening lead times and increasing sustainable sales?

Janice B Gordon Strategic Account Keynote Sales Speaker

 Is this the type of keynote speaker you want at your sales event?  

Then you need Janice B Gordon!

Osiyemi Osipitan Legal Pratitioner and TEDx event organiser 2016

Janice's work ethic second to none. Her talk was delivered with poise, confidence, in an informative and engaging manner.

"Janice is an inspiring individual with a work ethic second to none. She was a guest speaker at a TEDx event I recently organised: TEDx University of Kent. Unfortunately, one of the speakers was unable to attend, and Janice was gracious to step in at the eleventh hour. She was able to prepare her talk within a limited amount of time, in consonance with the theme of our event, and deliver it with poise, confidence and passion, in an informative, engaging and stimulating manner. Her talk particularly inspired the audience and made positive remarks about her during the networking breaks. 

These all lend proof to the fact that she is extremely competent, efficient, has a superb ability to work under pressure and is open to taking on a challenge. I would not hesitate to recommend Janice; she is indeed a rare gem." 

Osiyemi Osipitan Legal Practitioner, TEDx Event Organiser 2016

Janice B Gordon's Awards

Janice B Gordon Wins the Award Docklands Business Club
Newham Chamber Commerce-logo Business Award winner
2014-London-Business-Awards logo
Janice B Gordon Award Winner acceptance speech
East London Chamber of Commerce Business Awards
BEMogul logo Award winner
Janice B Gordon Award Winner
Janice B Gordon SageTop100 Global Business Influencer

2020:  Tide Business 20 female UK entrepreneurs to watch in 2020

2020:   Listed 4th on the Top #SalesGuru January 2020

2018:   Professional Speaking Association 2018 Regional PSA President of the Year.

2017:   Top 100 Global Business InfluencerSage partnered with influencer marketing specialists Onalytica and OST Marketing for ranking.

2016:   Newham Chamber of Commerce & Industry Business Award: Winner – Micro Business of 2016.

2016:   Newham Chamber of Commerce & Industry Business Award: Highly Commended – E-Business of 2016.

2016:   BeMogul2016 - Awarded  the most influential & inspirational Black Britain’s.

2015:   International Women of Power – Speaker of the Year.

2015:   Docklands Business Club & East London Chamber Business Awards Highly Commended – Digital Impact.

2014:   London Business Awards Finalist - Entrepreneur of the Year.

2014:   APCTC Finalist - Business Coach of the Year.

2013:   Docklands Business Club & East London Chamber Business Awards Highly Commended - Female Entrepreneur of the Year.

Janice B Gordon's Business Experience

If there’s one thing above all else that shines through Janice’s extensive business experience, it’s her steadfast commitment to excellence in pursuit of the impossible: perfection.

With a solid business background in sales and customer experience innovation, combined with the academic rigour one of the world’s leading schools of management (Cranfield), you are guaranteed quality, proven methods which gives Janice the business leading edge.

Working with an international publishing house, Janice helped increase sales by $6 million in only 9 months.  Janice achieved this by working directly with their global sales team managers to change their behaviours, providing innovative social sales and strategic account methods, increasing the lifetime value of key accounts.

In 2016 Janice was invited to deliver a TEDx talk at University of Kent, having been given the title: “What lies beneath the surface”, Janice created and delivered an inspiring thought-provoking talk which left the audience enlightened about themselves, and how to tap into their inner strength. 

With some keynote speakers, it’s all about them, feeding their ego, Janice isn’t an ordinary keynote speaker, she expertly shares her personal and professional business experiences in a way that raises the audiences understanding, knowledge and experience.

Chicago SAGE summit 2016, attended by 18,000 delegates a selected speaker and business mentor.

Janice B Gordon is known as The Problem Solver, with over 25 years’ experience advising businesses in strategic sales, marketing and management in blue-chip, and midcap organisations. 

Having now developed the Scale Your Sales system, Janice is currently working with businesses who are committed to expanding their sales and innovating through cutting-edge strategies. Scale Your Sales creates a sustainable sales system to secure your future of consistent Scaling Sales. 

Jeremy Corner

She is a compelling speaker who adds real value to conference audiences

"Janice and I were the only two British Sage Business Experts flown over to Chicago to speak at their global Sage Summit. I was lucky enough to witness first hand why Sage had booked Janice. She is an engaging, compelling speaker who adds real value to conference audiences. The delegates came away inspired with ideas and fresh energy to improve their businesses. Janice is a Sage business genius and sales expert." 

Jeremy Corner  -Director, Blue Eyed Sun and Ivy Elle 2016

Janice B Gordon's Qualifications

Janice B Gordon speech BEMogul Award

2014:   HSE & Preparing your Environmental Management System for ISO 14001 Certification

2013:   Certified NLP Practitioner

2012:   SFEDI: Enterprise Mentor Certificate.

2010:   Common Purpose: Matrix Training, Leadership Development. 

2007:   Exponential Training: Developing People, Coaching & Performance Management. 

2002:   Cranfield University, School of Management: Executive MBA Strategic Marketing and Management.

2002:   Chartered Institute of Marketing: C.I.M.: Post Graduate Marketing Diploma.

1998:   New Horizons: Microsoft Project, Microsoft Office Word, Excel and Access Advanced Certificate 

1988:   Brighton University: BA (Hons) 2:1 Design and Business Administration.


Coming Soon: Scale Your Sales to be published January 2020

Janice B Gordon Business Evolution Book

Here from one reviewer of the book

Business Evolution: Creating Growth in a Rapidly Changing World Published 2014

"This is a well-written, practical and humane approach to growing a business, full of practical advice and exercises as well as thought-provoking stories and examples.
The 4Ps of Personality, Purpose, Pleasure and Process do a great job of encompassing the emotional and the practical sides of taking a small to the next level. While there's a clear structure to the approach, it's extremely flexible. The first chapter is called Motivating Thinking into Action, which is good summary of what the book does: provoking thought, and helping you turn it into results.
At its core is a belief in the value of customer service. Janice Gordon is at her best when she's giving examples of transformational businesses: those with the relationship with their customer  at their heart."