The Customer Growth Expert
Janice B Gordon, The Customer Growth Expert: an engaging speaker and presenter. Book her whether virtual or live for business summit, sales conferences and kick-off sales days.
I would highly recommend Janice to always deliver not your usual sales strategy talk
"Janice is a brilliant speaker that engages with the audience right from the start. Her passion shines through and I would highly recommend Janice to always deliver not your usual sales strategy talk. Janice is also a really lovely person and really cares about doing a great job and tailoring her talk to your audience. I highly recommend Janice."
Carole Black - Event Organiser: Business Growth | South East Construction Expo | Digital Conference 2019
Scale Your Sales Keynotes
eCommerce is the New Retail
COVID19 is an opportunity to reposition your customer offer for the online world. To future proof your revenue you must create a campaign of dedicated fans and followers. Ecommerce is the new retail..
In this keynote presentation, Janice B Gordon will challenge you to rethink the purpose of your retail sales on:
- Why Brand and Influence Matters
- What your Customers will Experience
- What your Engage, Educate and Elevate Strategy must be?
We all know the devastating impact the pandemic has had on Retail worldwide. I will show the key trends and what you need to do to take advantage of the massive opportunities that this time presents.
Janice received great feedback and the content was relevant for the theme
"I booked Janice to be our guest international speaker for the e-Commerce Track for Virtualized: Retail and e-Commerce in a new impactful era, which happened on the 9th of June 2020. Her speech was very insightful, and she was actively listened by more than 100+ people. She received great feedback and the content was easily adapted for the relevance of the theme. Janice is a wonderful person to work with and I recommend her wholeheartedly for speaking opportunities at future events!."
Alexandra Danciu -Agenda & Speakers Curator Virtualized, Bucharest Tech Week & GoTech World 2020
If no one knows you, guess what? No one knows you, no one on can book you or buy from you.
As a minor influencer herself, Janice B Gordon will show why building and leveraging your influencer status is critical in the internal and external business environment. She will show you how influencer marketing works and why you must leverage your expert profile to become an influencer of significance in your chosen area.
This keynote presentation helps Sales Leader, CEO or Thought Leaders and Experts understand how to build and leverage their profile to influence and:
- Attract the attention they want.
- Become a ranked and significant influencer.
- Build their expert status online.
Influencer marketing is growing in significance and social media networks are where this influence is measured, gained, and leveraged.
Why Develop Your Influencer Expert Status?
It was a great Masterclass and well worth the investment.
“Janice's talk was one of my favourites of the day and gave me some great sales ideas. There was information about using LinkedIn for sales and how to produce relevant content that will get engagement from your customers. As a result of the talk I have been thinking about how to better utilise social media strategies. It was a great Masterclass and well worth the investment..”
William Smith - European Sales Manager - Rocketbook at Atlantic Access 2020
The Art of Social Selling to Scale Your Sales
The future of sales: You have difficulties negotiating the social revolution with the growing power of buyers. You are challenged to implement a social selling strategy in your sales and marketing process - that works!
This keynote helps CEO’s Sellers and Sales Professionals use social media to harness buyer relationships:
- Understand how buyer behaviours are driving the future of sales.
- What social selling is and is not!
- Tips and tools to help your sellers think like a buyer and not a typical seller, in their social engagement.
- How social selling is the key to access modern day communication with prospective and existing customers, influencers and thought leaders.
Social selling gives a nuanced and personal approach to the art of selling and relationship management. This keynote will show you the how to avoid the rabbit warrens that lead you up the garden path, and give you clear strategies to harness social selling.
This made a huge change in my attitude towards social selling
“Janice's presentation as well as her great personality were truly inspiring. It has only been a few days and have already started to make a change in our business and how we will achieve our goals. We are now spending more time connecting with our target venues each day. I have not been very good at social media until I realised its importance during Janice’s talk. This made a huge change in my attitude towards social selling”
Jessica Meunier - Director at Eventide Limited 2020
In today’s challenging B2B sales environment, a commercial strategy focused on acquisition rather than on retention of existing customers is a flawed strategy.
The keynote takeaways:
- Recognise your most valued customers.
- Measuring for productive growth.
- Making it easy for accelerated results.
The probability of selling to an existing customer is 60-70%, while the chance of selling to a new prospect is only 5-20%. CEO’s and Sales Leaders not focused on the greatest gains and the most significant profit and filtering away valuable resources. This presentation will explore on Why, What and How to growth hack your most valued customers for the most profitable and productive results as we come out of COVID-19.
Why, What & How to Growth Hack Your Best Customers
When Janice walked onto the stage the dynamics in the room changed
“Her passion and enthusiasm for her subject matter - Scale Your Sales was quite simply contagious. The energy levels in the room were noticeably notches higher. What a great and inspirational speaker, Janice does not just know her subject, she loves it. There is a difference between good and great speakers, and for me the difference is passion. Passion for the why, what and how they do what they do, and if you get a chance to see Janice speak, I am sure you will agree with me, that Janice has this in abundance. I worked in sales as a sales leader for many years and would have welcomed the opportunity to have worked with someone like Janice, she understands the challenges sales professionals face, but she also has a solution that leads the way to change.”
Meryl (Pritchard) Gilbert - Executive Coach 2019
Why Selling Does Not Sell?
Performance is all about sales and sales is all about relationships. Sellers need to influence decision makers, but decision makers don’t want to hear from sellers. How do your sales teams resolve this conundrum? Influence the influencers and Scale Your Sales.
This keynote helps your sellers to:
- Understand why today, selling does not sell!
- Understand how the personality DNA is your DMU buyer attraction.
- How to Neuromarket your way to decisions you want to hear.
- Create Scale your Sales Attraction strategies to engage, educate and elevate the strategic relationships into partnerships.
Scale Your Sales helps sales teams to not only engage influencers and buyers but the WHOLE customer decision-making unit. Demonstrating to sales leaders the relevant strategies to build your strategic relationships in to lifetime partnerships
This presentation opens with why diversity and inclusion are the right thing to do in Sales. Janice will share her experience of suffering discrimination and refer to The Deloitte University Leadership Center for Inclusion report, Uncovering Talent, along with The HBR.
Janice will share her example of helping a global sales team to increase revenue by $6 million in less than 9 months.
Ending with the call-it-out situations that the audience has experienced can relate to, giving solution to change the outcome.
Following this keynote, the audience will:
- Be energised to take action.
- Learn strategies to ‘Call it out’ and change behaviour.
- Learn that is it Ok to be ‘you’, your customers and colleagues are ‘you’ too!
In this keynote, Janice B Gordon gets the audience to call and respond ‘Call-it-out’, so it is a great energiser.
Diversity and Inclusion: ‘Call-It-Out!’
What a breath of fresh air!
“I recently saw Janice give an awesome and wonderfully engaging talk on why B2B business decision makers need to think differently about how to win influence and sell in era where the rules of attraction and decision making have changed (forever). Janice knows what she's talking about, walks her own talk and is 100% right about why leaders need to stop wasting time and effort on traditional selling methods that simply don't work and take a different tack to scale their sales today. Bravo Janice. Highly recommended.”
Eamonn O'Brien - Corporate Storytelling Specialist Executive Speaker Coach: Helping Leaders to Speak Memorably 2019
Janice Speaking at HSBC to Recruitment Leaders: What’s your Impact in the World?
Janice Speaking at Grant Thornton: The Strategic Account Sales Evolution
Tailor Made Keynotes for your Business and Conference
Janice B Gordon excels at creating tailor-made keynotes and presentations that speaks to your specific business needs. Why have a keynote to talk about generic sales issues when you can have one which drives home your business goals?
List of Speaking Events
25th April 2020: PSA Yorkshire (Zoom)- Growth Hack Your Best Customers.
3rd March 2020: PSA South East - How to Develop Your Influencer Status as a Speaker and Expert so You Attract More Opportunities
25th February 2020: Confex International - Supercharge your business through the art of social selling
22nd-23rd October 2019: UNLEASH World Conference & Expo Paris MC and Speaker - Developing 4th Industrial Age Decision-Makers
23rd- 25th September 2019: IRM Business Analysis Conference - In a VUCA World: Why Would an Executive Believe a Business Analyst?
10th September: 2019: Accountex North - Accountants Unleash the Power of Your Influence and Brand Personality
27th June 2019: Women in Sales Summit - The Art of Social Selling
19th June 2019: Success Matters Masterclass - The Art of Social Selling For Business Masterclass
1-2nd May 2019: Accountex London - 6 Way to Scale Your Sales
27th-28th March 2019: Sales Innovation Expo - Why Selling Does Not Sell
20th March 2019: Grow Kent Conference - How to Influence Buyers and Scale Your Sales
All delegates were enthusiastic about content quality and Janice's accessibility post masterclass
“Our heartfelt thanks for delivering your “Building Relationships to Close the Deals” masterclass. Janice not only participated by sharing her expertise with our attendees but also in making herself available during the networking sessions. We had great feedback, all the attendees we spoke to were enthusiastic about the content and the overall quality of the masterclass delivery. We know that this event would not have been as successful as it was without Janice’s contribution.”
James Adeleke - Event Organiser Generation Success FCD Breaking Barriers 2014